Lately, I have read a lot from many entrepreneurs about which is more important, to make a lot of money or to help the client who needs that help?
This is a fair dilemma. If you don’t help people and do good for them or their companies you really can’t make very much money because you will not have many customers. If you spend all your time helping people giving away most of what you do and not making a sufficient income, you will not be able to continue due to a lack of funds.
This reminds me of a similar debate in manufacturing. To provide the customer what they are paying for, the winds need to build quality products. To earn sufficient funds to pay for the lines running, asserting quantity must be built and shipped to the customer.
Poor quantity means not enough product to satisfy the customer or keep the line running. On the other hand, poor quality means returns, reworks, and loss of reputation.
Let’s look at this in action. You have a young line with new builders who have only the most minimum of training. The manufacturing manager steps on the line and tells everyone they will build and package 350 units by the end of the shift, or else she will find new people to build her computers.
The new people, needing the jobs to support their families and themselves are terrified and start doing whatever they can as fast as they can. Quality inspectors, who work for the manufacturing manager (poor choice in organizational structure) are letting all but the most serious of errors through inspection believing if the units are bad they will fail at the testing stations.
Although it’s a squeaker, the 350 units are built and shipped by the end of the shift. Everybody feels elated. Even the manufacturing manager has something on her face, although it’s not sure if what people saw was a smile, or sneer. Alas, this is just the start of the story and not the happy ending. The units shipped have a myriad of flaws, and the customer believes some units have major flaws which require repair before the units can be sold on the open market.
The 350 questionable units are shipped back to the United States from Europe and with 400 units that were built but not shipped underwent re-inspection and repair. When planning the economics of the line, a re-inspection and repair of units at this magnitude were never contemplated. The factory now has to pay for transportation of units, storage of units, a work crew to inspect and repair units, certification of the work by the customer’s inspectors, and re-shipment back to Europe. This is what we call a hidden factory. It’s not something you plan for your factory to do. Not something you’re going to get paid extra for. It is just a drain on the resources of the factory.
Let’s move this back to our question of the day and are we out to help people, or are we after the big bucks.
If you help someone, hopefully, they tell a friend. And if you help their friend, they’ll tell someone else, maybe two. If you build a quality product and put it in a quality program and charge a fair price, you may go far. Doing good things for people grows a following.
If your product is filled with errors, grammatical problems, ideas that are irrelevant to the reader you may find items being returned and fees requested to be refunded. That is never a good start and is certainly a bad end.
So, what do you do? Do the best that you can make sure your work is relevant to your customer and you go from there. And…
Be The Person You Want Helping You.
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