Marketing is okay, it’s the way marketers market that I can’t stand.
I turned 65 in June. I started getting the calls in January. Have you ever had your phone ring 20 different times in a day because someone wanted to talk to you about Medicare? Even after I signed up for part B, they would not let me alone. Although I told the same callers daily that I had TRICARE and Medicare part B, they stilled called me the following day, and the day after that, and the day after that. It got to where I could not pick up the phone anymore. I just heard that next year there will be 10 billion more robocalls.
I hope you don’t have to experience this, I know you won’t experience it at all from me.
I turned to my email. Unfortunately, it turns out I was routinely getting more emails with even more people who wanted me to buy something from them. When I used the unsubscribe buttons, many requests were just ignored. They just kept on sending me junk mail. And that’s when I made a promise.
I will never market anything by being a bother to anyone until they buy. I will do my best to avoid mail funnels. I will continue to remind myself and anyone who works for me that we have a quality product that can speak for itself. We have no need to bother anybody. And, shame on us if we do.
I tell you about this now because, as my first training products are making their way into the marketplace, I plan to hold faithfully to these promises mentioned above. In open forums, articles and my blog, I will let you know how I am doing with various projects. I may tell you of the benefits of some of my courses or an exciting book you might like. Yet, I am not pressuring you, nor do I expect you to drop everything and go buy whatever I am talking about. If you’re interested in more information, at the end of an article I will post my email, and I will give you my Facebook group which you may join if you’re interested. I may even post my phone number in case you wish to call me and ask a question or two.
This is my experiment for sane marketing.
email@example.com Reveille Facebook Group