Category: Marketing

Now for A Limited Time

It seems as though marketing has worked hard to earn a bad name. And, sometimes it is even justified. Yet, I believe that marketing, when done right, serves an essential purpose. Our world is ever-changing, and in doing so, the invention and adaptation of new ideas and products need a voice within the marketplace. When done right, marketing can be that exact voice.

Marketing is informative in nature. It tells people what a product is and what an item can do for them. A little publicity will show off new products in their best light.  If you build something new that can help many others around the world and then never tell anyone what you have and what it can do, who Have you really helped?

So reach out and let people know. Be honest in helping them to understand the new marvel you have created. And of course, encourage them to purchase if this would truly help. The one thing one should never do in marketing is choosing to scare people into acting.

I hate it when some salesman says I have to buy today because the price goes up by 50% tomorrow. I often look them in the eye and tell them that if I show up tomorrow with the cash, and let the manager know  I will buy but only at the price he had offered for today, the manager will sell to me. Often, I think this tactic is used because the salesman doesn’t want the public to research and find other places where they could buy the same thing much cheaper.

Right now, I am starting to dip my toe into marketing for the very first time. I have read the books, studied the psychology, followed the industry leaders, and now it’s my turn. I do not plan scare tactics. And I do not intend to use pressure techniques.

I will openly tell you that what I sell is helpful for those who need it. And I will also tell you that what I sell will not work for everyone. What I will say to you is that it’ll do an excellent job for those who need it. Not only am I honest here, but I also happen to know there is no way I could fill orders and satisfy absolutely everyone.

You will probably soon see me on many platforms with the first offer and then a couple of following suggestions. You may have questions about what you see, there will be a way to contact me. Please feel free to do so.

Thank you for being with me today. I hope to be with you again tomorrow.

Marketing Has Gone Amuck

Marketing is okay, it’s the way marketers market that I can’t stand.

I turned 65 in June.  I started getting the calls in January.  Have you ever had your phone ring 20 different times in a day because someone wanted to talk to you about Medicare?   Even after I signed up for part B, they would not let me alone. Although I told the same callers daily that I had TRICARE and Medicare part B, they stilled called me the following day, and the day after that, and the day after that. It got to where I could not pick up the phone anymore.  I just heard that next year there will be 10 billion more robocalls.

I hope you don’t have to experience this, I know you won’t experience it at all from me.

I turned to my email. Unfortunately, it turns out I was routinely getting more emails with even more people who wanted me to buy something from them. When I used the unsubscribe buttons, many requests were just ignored. They just kept on sending me junk mail. And that’s when I made a promise.

I will never market anything by being a bother to anyone until they buy. I will do my best to avoid mail funnels. I will continue to remind myself and anyone who works for me that we have a quality product that can speak for itself. We have no need to bother anybody. And, shame on us if we do.

I tell you about this now because, as my first training products are making their way into the marketplace, I plan to hold faithfully to these promises mentioned above. In open forums, articles and my blog, I will let you know how I am doing with various projects. I may tell you of the benefits of some of my courses or an exciting book you might like. Yet, I am not pressuring you, nor do I expect you to drop everything and go buy whatever I am talking about. If you’re interested in more information, at the end of an article I will post my email, and I will give you my Facebook group which you may join if you’re interested. I may even post my phone number in case you wish to call me and ask a question or two.

This is my experiment for sane marketing.

mikeb@reveille.com                                      Reveille Facebook Group

Marketing?

I am cleaning up a new class which I wrote and am republishing this week. I love to write courses that help people. I hate to pester people or nag them. This leaves me in a small quandary; how do I market my new product?

I have done some studying in marketing. As a solopreneur, I have a lot of people who market to me incessantly. With marketing funnels, emails, and even showing up as advertisements in my game apps, I wish not to cause anyone else the anguish that all the marketing focused on me causes. So, as I go through this week of questions to my audience, I have to ask a question. How do you prefer to be marketed to?

I don’t ask this to be trite. Instead, I’m asking because I really like to know, I am very curious. I am looking for and trying to design a marketing system for my products which is as noninvasive as possible. I would not market at all except for the fact that after four years of not marketing, nothing has sold. This proves the theory that if a course is developed in the woods, nobody hears it.

If you have any good ideas or find you have an idea which you think the public might like, please let me know. In the meantime, I am going to work hard at getting information of the course out to the public while trying not to disturb the public’s Qi.

Thank you for thinking about this and helping me.  Please send a comment with any thoughts you may have.   

Selling the Course

It’s a beautiful day outside. Bicyclists are out enjoying it in mass.

I am working on selling my new course. Actually, writing the course was the easy part. Selling the course without annoying everybody to death is the hard part. I built a landing page yesterday and put a welcome mat in place to gain email addresses. Today I’m working on a mail funnel.

 The biggest thing is how to get out in front of many people. I’m working on Facebook, LinkedIn, Tumbler, and I am looking at Instagram and YouTube.

I’m not producing this blog to complain. Talking through the blog allows me to think, and also ask you for suggestions. The course helps you to research what you would like to do in life. Once you are sure of what you want to do, it will help you to map your goals and the milestones it takes to get to those goals.

If anyone has thoughts, comments, or suggestions, I would be very interested. If you have some advice, please reply to this. I would be excited to read your thoughts.

I thank you for your time. I am excited to blog you again tomorrow.

Thanks for being there for me.

Mike

 

 

 

A Question, Please

I have had a fantastic week. It’s the kind of week where I get a lot of work done and raised even more questions. It seems as though Friday’s are turning into ‘ask my friends’ day. With your permission, I’ll tell you a little of what I am doing, and I would like to ask you a question that you may be able to help with.

I am working on my blog daily. I also just put two gigs on Fiverr and a course on Thinkific. I am also updating my life and motivational coaching skills. Now, my question comes in the form of marketing.

I’m trying to figure out a form of marketing that does not cost an arm and leg. Also, I would like to have marketing that does not cause my friends and acquaintances to turn the corner as soon as they see me, to avoid feeling I am putting the touch on them to purchase something. I know many of my friends and acquaintances would appreciate not having to ignore me.

I know many who read my blog, have blogs and/or businesses of their own. So here’s my question:

What do you find as the most efficient and most economical way of marketing?

I don’t wish to steal any trade secrets or any proprietary information. If you do have a way that works well for you, and you would like to share it, I would be very interested.

Thank you for allowing the question. Thank you in advance for your ideas and comments.

Have a great weekend.

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