Marketing Has Gone Amuck

Marketing is okay, it’s the way marketers market that I can’t stand.

I turned 65 in June.  I started getting the calls in January.  Have you ever had your phone ring 20 different times in a day because someone wanted to talk to you about Medicare?   Even after I signed up for part B, they would not let me alone. Although I told the same callers daily that I had TRICARE and Medicare part B, they stilled called me the following day, and the day after that, and the day after that. It got to where I could not pick up the phone anymore.  I just heard that next year there will be 10 billion more robocalls.

I hope you don’t have to experience this, I know you won’t experience it at all from me.

I turned to my email. Unfortunately, it turns out I was routinely getting more emails with even more people who wanted me to buy something from them. When I used the unsubscribe buttons, many requests were just ignored. They just kept on sending me junk mail. And that’s when I made a promise.

I will never market anything by being a bother to anyone until they buy. I will do my best to avoid mail funnels. I will continue to remind myself and anyone who works for me that we have a quality product that can speak for itself. We have no need to bother anybody. And, shame on us if we do.

I tell you about this now because, as my first training products are making their way into the marketplace, I plan to hold faithfully to these promises mentioned above. In open forums, articles and my blog, I will let you know how I am doing with various projects. I may tell you of the benefits of some of my courses or an exciting book you might like. Yet, I am not pressuring you, nor do I expect you to drop everything and go buy whatever I am talking about. If you’re interested in more information, at the end of an article I will post my email, and I will give you my Facebook group which you may join if you’re interested. I may even post my phone number in case you wish to call me and ask a question or two.

This is my experiment for sane marketing.

mikeb@reveille.com                                      Reveille Facebook Group

Oh No, Not Habits!

When I was young, I hated habits. My standard defense to them was we should not do things out of habit, we should do things that just need to be done. And, by the same token, we should not do things which are a waste of time. If I slept in the bed last night and I was going to sleep in it tonight, and nothing was going on in the bedroom, why should I make the bed in the morning if I was just going to mess it up again that evening?

After many years, and a lot of growing older, I  realized that I wasn’t getting rid of habits, I was only choosing the ones I wanted to follow. Watching TV every night is a habit. Whether you get up early, get up a little later or just turn off the alarm and go back to sleep, if you do it again and again, it is a habit. Stopping by the store in the morning to pick up a donut is a habit.

The truth is, we are all creatures of habit. We cannot help it. As I have grown older, I have come to understand that the trick is not to get rid of habits. Instead, we need to understand which habits get us to where we want to go and what we want to do, and which ones do not.

Do I really want to waste my evening, every evening just sitting in front of a television? Or sometimes what I like to read a book, go out to see a movie, or do something on the computer? Once we realize the choices are ours to make and we don’t have to just follow a pattern, life gets more interesting. We get to do more things. If our surroundings look better, we feel better.

I have learned that I can empty and fill the dishwasher is less than seven minutes. I can pick up a messy office in less than 10. And as for making the bed, every article I read about those who have made their billions in high-tech or other entrepreneurial endeavors, they all make their bed when they get up in the morning. It does set a good start to the day.

Thank you for being here. I hope to be with you again tomorrow.

Methods

The heat is gripping the nation, and I just want to start today by reminding everyone to take care of yourselves, your neighbors, and stay hydrated.

As you know, in life we have choices. We can either take care of things as they come along or, we can let some things pile up to the point where so many things to do at once takes much longer to get done. There is positive and negative on both sides.

If we take care of things at the moment, there are benefits. It can be fixed at the moment. We don’t have to be concerned about it for some future date. We can move forward with one less thing to worry about.

If we let things pile up, then maybe, we can get multiple, or similar items are done at the same time. It would make it more efficient, even though it might take much longer to accomplish. Letting things pile up, such as bills, can sometimes affect credit scores. And sometimes we lose track of essential items that we need or possibly go out and purchase again because we could not find the first one.

Now there are other items that you also have to consider. If you have a tendency to let things wait and build up, what kind of stress does that put upon you? If you save cleaning up living areas or doing yard work, does that create a less than aesthetic view of your world? If bills pile up, does it produce the stress of the financial burden to pay them and the late charges?

We all have our various ways of doing things, and it’s not a matter of what is right or wrong. What we need to observe and consider are the ways we choose what is indeed best for us and our environment.

Thank you for being with us, we hope you’ll join us again tomorrow.