Marketing Has Gone Amuck

Marketing is okay, it’s the way marketers market that I can’t stand.

I turned 65 in June.  I started getting the calls in January.  Have you ever had your phone ring 20 different times in a day because someone wanted to talk to you about Medicare?   Even after I signed up for part B, they would not let me alone. Although I told the same callers daily that I had TRICARE and Medicare part B, they stilled called me the following day, and the day after that, and the day after that. It got to where I could not pick up the phone anymore.  I just heard that next year there will be 10 billion more robocalls.

I hope you don’t have to experience this, I know you won’t experience it at all from me.

I turned to my email. Unfortunately, it turns out I was routinely getting more emails with even more people who wanted me to buy something from them. When I used the unsubscribe buttons, many requests were just ignored. They just kept on sending me junk mail. And that’s when I made a promise.

I will never market anything by being a bother to anyone until they buy. I will do my best to avoid mail funnels. I will continue to remind myself and anyone who works for me that we have a quality product that can speak for itself. We have no need to bother anybody. And, shame on us if we do.

I tell you about this now because, as my first training products are making their way into the marketplace, I plan to hold faithfully to these promises mentioned above. In open forums, articles and my blog, I will let you know how I am doing with various projects. I may tell you of the benefits of some of my courses or an exciting book you might like. Yet, I am not pressuring you, nor do I expect you to drop everything and go buy whatever I am talking about. If you’re interested in more information, at the end of an article I will post my email, and I will give you my Facebook group which you may join if you’re interested. I may even post my phone number in case you wish to call me and ask a question or two.

This is my experiment for sane marketing.

mikeb@reveille.com                                      Reveille Facebook Group

Needed Improvements

Have you ever had an irritating problem that just threw you off your whole day’s activities? Something significant enough to be a thorn in your side and yet should’ve been small enough that you would handle it in due course? I had one of those this morning. And it disrupted my whole morning routine.

My cell phone died. The end had been coming for the last few weeks. And although with technical help, I had been able to breathe life back into it for a little while, it had died. It had been an excellent 2014 phone which had lasted me just shy of four years. It’s the longest time I had ever had the same cell phone.

There was no reason to get hung up about the problem. It was just an inanimate object whose time for replacement had come, and yet it started my whole week off by having to cancel the weekly call with my accountability partner. And although I’ve had problems like this before, I don’t know why this one took me over the edge.

I think it might have been the fact that, I believe I should’ve been more active in staying ahead of the problems and not letting them come to fruition. Rather than trying to squeeze every penny out of every item in use, I need to pay closer attention to functional lifespan and staying ahead of the curve on needed improvements.

Our business, personal, and family life, all deserve upgrades as needed.

I do not believe I’m the only one to ever face the need for positive change either and what I use or what I do. If you have a story about a needed change, please share with us. I would be glad to see that it gets posted.

Thank you for being here. I hope to be with you again tomorrow.

Accountability

 

Everybody likes to duck the idea of accountability. We harken back to our younger days when we were kids, and the thought of accountability meant we were always in trouble. And yet, being accountable is so much more and so much better than what we remember from those days of yore.

We have to think of accountability as the ability to get things done. People count on us to do so, and our body does reward us for completing tasks. Our brains produce endorphins when we get something done and are happy with it. And, of course, endorphins make us feel better.

Being accountable to myself is very hard to do. I seem to always give myself a break, overlook things, and tell myself that it will be okay. I can get it done tomorrow. In other words, when it comes to me, it seems I’m a pushover.

To counter this, I have others who I work with, and I am accountable to them, and they are accountable to me. We write to each other, and encourage each other, and hold regular phone calls.  Each of us works on similar yet different projects, and each has their own accomplishments and setbacks. Yet there is something positive about the human interaction that gives each of us a positive experience that helps us to do better in our daily work.

If you’re having a hard time getting things done, I would like to recommend that you find a friend or colleague who you could be an accountability partner with. It doesn’t take a lot of time, and, like me, you might find it helps you to accomplish the things you’ve always wanted to get done.

Remember, you are not alone. Many of us have this type of problem. And you would be surprised how many people would like to have an accountability partner for encouragement and to share successes.

Thanks for reading, see you again tomorrow.

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