Marketing?

fallen tree

I am cleaning up a new class which I wrote and am republishing this week. I love to write courses that help people. I hate to pester people or nag them. This leaves me in a small quandary; how do I market my new product?

I have done some studying in marketing. As a solopreneur, I have a lot of people who market to me incessantly. With marketing funnels, emails, and even showing up as advertisements in my game apps, I wish not to cause anyone else the anguish that all the marketing focused on me causes. So, as I go through this week of questions to my audience, I have to ask a question. How do you prefer to be marketed to?

I don’t ask this to be trite. Instead, I’m asking because I really like to know, I am very curious. I am looking for and trying to design a marketing system for my products which is as noninvasive as possible. I would not market at all except for the fact that after four years of not marketing, nothing has sold. This proves the theory that if a course is developed in the woods, nobody hears it.

If you have any good ideas or find you have an idea which you think the public might like, please let me know. In the meantime, I am going to work hard at getting information of the course out to the public while trying not to disturb the public’s Qi.

Thank you for thinking about this and helping me.  Please send a comment with any thoughts you may have.   

Author: Mike Balof

A retired Air Force Master Sergeant, Mike used to lay in bed at night and worry about what would happen if his plant closed or found himself without a job. One day his plant closed. Rather than panic and hysteria (OK, maybe a little) Mike found himself carried away on the adventure of his life. Mike started with the best job he ever had working at Home Depot. He spent 8 years working with job seekers at a local workforce center, helping them to find employment. He then started his own company developing courses, writing books and urging others to follow their own paths into the future. Mike holds a Master of Arts in Adult Education and Training and a Bachelor of Business Management, earned through the University of Phoenix and an AAS degree in Electronics Systems Technology from the Community College of the Air Force. Mike is a member of the Delta Mu Delta Business Honor Society.

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