Understand the environment within you which you work. You can always sit and wait for the perfect client no matter what you do. The chances that the ideal client will come by and talk to you are relatively small. No matter what you are looking for, every client who comes to you is going to have a problem. That is why they’re looking to find someone to help solve it.

What we must do is look more in-depth and ask, is this what I’m seeking? If you build houses, and the client wants a bridge built, it’s not going to be a good fit. If the client needs help with the website and you know how to make websites, now it is a good fit. You are not looking for perfect clients. They do not exist. Just as though there are not any perfect bookkeepers, lawyers, doctors, or any other profession that you can think of hiring. Yet, many of them are excellent. And if you’re not sure, yes, there is a definite difference.

If you’re on the hiring end of this, take a look at the people you talk to daily. And tell them what you need, and try to be as specific as possible. If you are on the selling side of this process, again, tell people what you do and be specific about it. The more specific everybody is, the less room there is for misunderstandings to get in the way.

No matter what you sell or what you’re looking to buy, there are people out there who can work with you either way. All you have to do is go looking for them. And remember, no matter what you’re trying to sell or buy, you may not be able to afford it from some people, and yet others will be very affordable. Look. Discuss. Discern.

Thank you for being with me today.  I hope to be with you again tomorrow.

Author: Mike Balof

A retired Air Force Master Sergeant, Mike used to lay in bed at night and worry about what would happen if his plant closed or found himself without a job. One day his plant closed. Rather than panic and hysteria (OK, maybe a little) Mike found himself carried away on the adventure of his life. Mike started with the best job he ever had working at Home Depot. He spent 8 years working with job seekers at a local workforce center, helping them to find employment. He then started his own company developing courses, writing books and urging others to follow their own paths into the future. Mike holds a Master of Arts in Adult Education and Training and a Bachelor of Business Management, earned through the University of Phoenix and an AAS degree in Electronics Systems Technology from the Community College of the Air Force. Mike is a member of the Delta Mu Delta Business Honor Society.

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