Marketing to Friends

What have you been able to do that’s fun lately? What have you been able to do that renews your spirit, brightens your day, or just makes you feel happy to be alive and where you are? It is always these small joys that make life worth living.

I like to feel that I’m productive. I want to know that I’m learning something or doing something that has a positive effect on others. It is why I write my blogs. I do so to bring ideas, thoughts and hopefully a little joy into the lives of others. I like to teach, and I love to be with others who also strive to learn. And I believe it’s why I enjoy being here with you.

I am studying marketing right now. I am learning so much, and still, I understand that I’m only scratching the very outside of the subject. There is a lot to know about marketing.

I always thought marketing was an annoyance and not for me. Yet marketing, like most things, is essential and needed. If you don’t find a way to tell people what you have built, how do they know where to go and how to discover your offerings? How do others know if your offerings would be of benefit or be good for you? All this is what marketing is responsible for accomplishing.

Some people make their marketing brash, belittling, at times embarrassing, and above all mind games. These people are doing it wrong. I build my offers and do my work for people who I care about. Those who if not my friends already, will become friends as they read my books, work through my courses, and experience a little life coaching with me. Why would I want to treat my friends brashly, embarrassingly, or play mind games with them? If I handled my friends like this, I would not have many friends for long. There are better ways.

I am setting out to find better ways to get the word out and to help people. I hope to do this with a little humor, the truth about what the offer could accomplish for someone, who this would benefit, and most of all who this offer would not help.

I’m very interested in your feedback. If you see something in my marketing you like, please let me know. If you see something you do not like in my marketing, please let me know faster, because I want to take a look at it and make any changes needed to get good marketing back on track.

Thanks for being with me today. I hope to be with you again tomorrow.

Global Connection

It’s a beautiful morning. We are now entering the week for timeliness. This is the week where the deadlines for mailing Christmas presents exists. I know not everybody has everything shipped yet. And I know this because I’m part of everybody and I still have packages to send.

There is importance to staying on top of things, and planning gives yourself a lot of good time in which to act. We do this so that when push comes to shove and everything slides because of a multitude of reasons and demands, we could still get what needs to be done completed just under the deadline.

I saw this morning on the news that UPS will be delivering over 400 packages a minute come Wednesday morning. The most significant cause of this is e-commerce. As a purchasing public, we just don’t go to brick-and-mortar stores as much as we have in the past.

One of the reasons may be is we cannot always find exactly what is desired in a local store or within a community. Those Christmas items that some people have asked me for were not to be located in the local area, I did look and still had to go to the internet to purchase many presents. Shopping online, the desired gifts were quickly found and delivered to my front door within a few days.

I am not saying that e-commerce will take over all brick-and-mortar stores. I really like to go out and look at items and understand what I am purchasing. Quite often in a brick-and-mortar store I can see different things and gain new perspectives based upon what my gift receiver might like.

It is great to know there is a global market which allows us to reach out to a larger community. This is only one of the many good things that the Internet does.

Not only can we purchase more, but we can also keep in touch with friends from long ago or far away. When I was young, my dad was in the Army. As we moved from Army post to Army post, new friends were found, and old friends seemed to be lost forever. When I grew up, my kids went with me from Air Force Base to Air Force Base. The kids met new friends wherever they went, and as the boys grew, they could keep up with old friends through the Internet. After all, your real wealth is found in the friends you keep in the things you share.

Please have a great week.  And, don’t let the rush get to you.

Thank you for being with me today. I hope to be with you again tomorrow.