Marketing to Friends


What have you been able to do that’s fun lately? What have you been able to do that renews your spirit, brightens your day, or just makes you feel happy to be alive and where you are? It is always these small joys that make life worth living.

I like to feel that I’m productive. I want to know that I’m learning something or doing something that has a positive effect on others. It is why I write my blogs. I do so to bring ideas, thoughts and hopefully a little joy into the lives of others. I like to teach, and I love to be with others who also strive to learn. And I believe it’s why I enjoy being here with you.

I am studying marketing right now. I am learning so much, and still, I understand that I’m only scratching the very outside of the subject. There is a lot to know about marketing.

I always thought marketing was an annoyance and not for me. Yet marketing, like most things, is essential and needed. If you don’t find a way to tell people what you have built, how do they know where to go and how to discover your offerings? How do others know if your offerings would be of benefit or be good for you? All this is what marketing is responsible for accomplishing.

Some people make their marketing brash, belittling, at times embarrassing, and above all mind games. These people are doing it wrong. I build my offers and do my work for people who I care about. Those who if not my friends already, will become friends as they read my books, work through my courses, and experience a little life coaching with me. Why would I want to treat my friends brashly, embarrassingly, or play mind games with them? If I handled my friends like this, I would not have many friends for long. There are better ways.

I am setting out to find better ways to get the word out and to help people. I hope to do this with a little humor, the truth about what the offer could accomplish for someone, who this would benefit, and most of all who this offer would not help.

I’m very interested in your feedback. If you see something in my marketing you like, please let me know. If you see something you do not like in my marketing, please let me know faster, because I want to take a look at it and make any changes needed to get good marketing back on track.

Thanks for being with me today. I hope to be with you again tomorrow.

Author: Mike Balof

A retired Air Force Master Sergeant, Mike used to lay in bed at night and worry about what would happen if his plant closed or found himself without a job. One day his plant closed. Rather than panic and hysteria (OK, maybe a little) Mike found himself carried away on the adventure of his life. Mike started with the best job he ever had working at Home Depot. He spent 8 years working with job seekers at a local workforce center, helping them to find employment. He then started his own company developing courses, writing books and urging others to follow their own paths into the future. Mike holds a Master of Arts in Adult Education and Training and a Bachelor of Business Management, earned through the University of Phoenix and an AAS degree in Electronics Systems Technology from the Community College of the Air Force. Mike is a member of the Delta Mu Delta Business Honor Society.

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