When you make an appointment with someone, everyone has expectations. The person you made the appointment with expects that they are coming to receive a service or learn something or find some other value. Everyone agrees to be there to give or receive value.
What would you think if you showed up to the meeting to find out nothing of value was developed, offered, or given. I know I would feel bad for having wasted time. I find myself short on time most of my working day.
Imagine if you had spent weeks or months developing new concepts, ideas, and protocols to help others save time and money. You offer the training, and many sign up, then only a very few attend. You might feel slighted or cheated out of your time and your ideas snubbed.
Have you ever offered something online only to have participants back out at the last moment or not show up? How can we fix the root cause?