Taking Care

When you look at a superior business that draws in good revenue and repeat business, it is not the fancy machines. In the long run, the volume is only slightly controlled by advertising.  The companies that do exceptionally well year in and year out are the ones with dedicated employees who are happy and pleased to be working with their clientele. 

These employees are a cut above.  Employees that are always willing to help, always cheerful, and always putting the need of the client first.  These are the employees that you can put your faith in and trust.

Any worker can be an exemplary employee.  Each employee reacts to how they are treated and how they are groomed for their position. The staff does not show up and get hit over the head with a magic wand to become outstanding.  They are trained and cared for by management that knows the worker will approach clients with the same care and attention that he or she was is given within the company.

I have not invented the idea of taking care of your staff so that the team can take care of the employees.  It is a business model you can see in action throughout many sectors. I am just asking leaders to take a look at the idea and see if it is something that could help your bottom line.  How would you use monies saved by a lower turnover cost?   How much would customer retention recover for you in advertising costs, and how stable could your business really become?

Just a few thoughts.

Thank you for being with me today. I hope to be with you again tomorrow.


What Do You Care About

Just as we all have feelings, we all have things that we do or do not care about.  When you care more about something then you do other items, you will find the feelings and emotions not too far away. Where felt feelings could be grouped into categories of about 30, what you care about can be almost anything. And the things that you care about can bring a wide range of emotions along with them.

You can care about something a little bit, and it’s no big deal. Maybe you like succotash or peas; However, you really don’t like Brussels sprouts. It’s not worth losing any sleep over. If somebody serves you Brussels sprouts at a restaurant, you just don’t eat them. This is an excellent way to save room for more dessert. There are things that you care about far more than vegetables, and I’m sure when you realize what they are, it will make a profound difference in how you feel.

We care for family, and we want them to do well. This is a tendency for us to sometimes drive the family and ourselves a little overboard. Especially when a son or daughter has an entry in the science fair or is getting ready for a recital. It is good to care, yet we have to temper our care with sound judgment. Winners should be those entrants who thought up and designed something good and not what the moms and dads did for their kids. The latter just takes the fun out of it for the kids and makes them feel as though what they think and do doesn’t count.

Something else we also have to guard against is those who will play on our emotions and the things we care about to get money from us. We have all seen the commercials that are designed to help free us from our wallets. Sad songs coupled with pictures of abused dogs and cats and asking for a monthly contribution. Destitute children in foreign countries playing in puddles and suffering malnutrition and dubious claims of how many people could be fed for how little a day. Rather than being filmed, the children should be taking care of and fed.

One that really got me recently is a young man who showed up at my door with a tote of candy bars and other things and a card explaining what he wanted to sell and where the money was going. I told him I wasn’t interested in buying anything and I thanked him. And he said, “That’s okay.” And then he did something that shocked me. He put his arm over his face and began to fake cry.

I kept an eye on him, making sure he wasn’t really crying. He wasn’t. But he looked up to see if I was watching. Then he walked away from the house, still acting like he was crying. And when he got to the edge of the driveway, He turned around to look back to see if I would call him back.

I did not call him back, although I wish I had. Not to buy something from him. I should’ve brought them back and given him some useful tips on how to sell things legitimately. As an entrepreneur, I would be willing to work with him and pass on what I’ve learned and maybe even coach him a little in ways of finding the right product and a favorable sales technique. If I knew his family, I would certainly call and make the offer.

Next time, rather than standing shocked at petty deceit, I plan to be a little bit more inclined to make an offer that may genuinely help someone.

Thank you for being with me today. I hope to be with you again tomorrow.

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