A New Way to Market

Traditional marketing can often be stressful. I find it both stressful for the consumer and for the salesperson. Once a consumer shows interest in something the emails start to flow. The email congratulates you and assures you want what the salesperson has to offer.

As emails continue, the pressure mounts as the consumers are told how great the product is, and how dumb it would be to miss out on the offer. At times the emails can get downright offensive and embarrassing. The salesperson is under stress to convert more and more people from observers to users of the product. Failure to make quota means less money and a shorter job.

I have seen this on one platform or another whether magazines and snail mail or social media and email. Pretty much it all boils down the same.

I’m here to break that chain.

I know I just said something akin to let’s move Mount Shasta to the East Coast. I assure you, reworking marketing will be better and more accessible than repositioning a mountain.

I would like to start with a few ideas.

If you have something good, you want your friends and acquaintances to have it. Thus, you want to sell to friends.

Most of us have just a few friends. This means we have to make more friends. We have to gather friends who need the services we can provide for them.

How do you get rid of enemies?  Make them your friends.

You find new friends where they are, not where you are.

If your friends who use your products are happy, they tell their friends.

When the people who use your product are unhappy with it, they tell everyone.

I will tell you more tomorrow.  For now, I just wanted to start explaining a new idea in marketing that is different and might confuse some people. 

Author: Mike Balof

A retired Air Force Master Sergeant, Mike used to lay in bed at night and worry about what would happen if his plant closed or found himself without a job. One day his plant closed. Rather than panic and hysteria (OK, maybe a little) Mike found himself carried away on the adventure of his life. Mike started with the best job he ever had working at Home Depot. He spent 8 years working with job seekers at a local workforce center, helping them to find employment. He then started his own company developing courses, writing books and urging others to follow their own paths into the future. Mike holds a Master of Arts in Adult Education and Training and a Bachelor of Business Management, earned through the University of Phoenix and an AAS degree in Electronics Systems Technology from the Community College of the Air Force. Mike is a member of the Delta Mu Delta Business Honor Society. View all posts by Mike Balof