There is new and fantastic software, both free and paid, out on the market today. It is much better than what we had a year ago. And probably, it’s nowhere near as good as the new software that’ll be out six months from now. Thus the rush, to have the latest and the best. We do this because we believe having the newest and the best will put us at the forefront and make what we offer and sell both the most original and the best.
Unfortunately, the idea of buying the best makes us the best is a fallacy. In our minds, we know this. And yet, the shininess of the new tool that does everything for you and the slick sales pitch always plays with the mind.
Imagine two competitors for a carpentry job. The first competitor is just out of school and has the newest all-in-one power tool that will do absolutely anything. And yet, the young man has not really built very much by hand.
The second competitor. Is an older gentleman with a dusty toolbox containing a handsaw, a hand drill, a T-square, and a worn hammer. All these tools were given to him by his father. The older man has built cabinets, tables, chairs and other projects every week since he was 13.
You need new cabinets built for your kitchen. Knowing what you know about these two carpenters, who do you give the job to?
You do not need to have the newest of everything. What you need is the working knowledge of and expertise in your craft and trade.
Please comment on this and let me know what you think. And have a good day. We will talk to you again tomorrow.