Renovating on The Road

You do not want to hold on to an idea to the point that it is perfect.  What is ideal for you could easily be seen as problematic to the rest of the world.  Also, if you are holding on to something new, waiting until a perceived perfection is obtained, you run the risk of rot. 

New items have a shelf life.  They can quickly be overtaken by another product being introduced to the market by another company.  It can also happen that the perceived problem the new item was to cure is no longer a concern.  The public can be very picky over a new idea or technology.

You do not want to put a less than acceptable product on the market, so what do you do?  On Broadway, people producing plays and musicals desire not to offer their entertainment until they have a fair amount of certainty that the product is right.  They test their theatrical offerings in smaller markets that will give them an acceptable idea of how it will play in the highest of demands.

By beta testing in small markets or limited offerings, you can receive feedback and make corrections and adjustments before mass marketing your wares. This makes it easier to get data and suggestions on what you have built and make corrections or improvements before mass marketing the product.

The savings you will reap in time and money are a decisive factor in the limited testing.  It is easier to change the product on the fly with limited orders, and the better operations and sustainability given by the beta testing will help the product to sell better.  This is an idea you should absolutely consider.

Like everything else, remember to test and try new things a little at a time.  If it works, you can always do more.  If it falters, you can change the product or do something else.

Thank you for being with me today. I hope to be with you again tomorrow.

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