Activate Your Dreams

Marc Anthony is credited for the quote, “If you do what you love, you never have to work a day in your life.”  If you are actually going to do something you love and get it off the ground, you will work at so many tasks that you never thought you would.  The tasks will take so much of your time, and have so little to do with the end product you will wonder why.  Yet, you can do it if you are willing to run the gauntlet, and you like a business and a challenge.

You will need to find vendors to purchase the bits and pieces you will use.  There is professional insurance to find and procure. There is general liability insurance to protect you if someone gets hurt.  And you have to find a place (office, factory, brewery, etc.) to work. 

Do you need to hire people?  Are you going to hire outright or subcontract to a staffing agency?  Can you afford people to work for you when you are just starting out?  These are only 3 of the many questions you will have to consider.

You can have a fabulous idea, yet if no one knows about it, especially the people who could use it, the business goes nowhere.  You must market.  Marketing is too expensive when you are starting, so you have to be careful.  If you can find the right decision-makers (who are hard to find and get in front of), you have a free 15-20 minutes.  Use it wisely. 

If you really work at something, something you love.  If you are willing to put heart and soul into it.  If you refuse to give up.  Then, you are going to do great.  Just don’t let anyone make you think everything will be handed to you.

In the end, you will know that you worked hard and have done well.

Thank you for being with me today.  I hope to be with you again soon.