Entrepreneurs like us are always out there looking for new business. We are looking for our first customers, or we are looking for customers to fill the vacancies of those who have partaken of our offerings and been satisfied. We are looking for customers so we can scale our product. Finding new customers is terrific, and yet it comes with a cautionary tale.
People get hungry and thirsty, and through the ages, we have set out to fulfill that need and quench the hunger or the thirst. Modern-day marketing is no different. In our eagerness to quench our needs we must be careful not to trip into the chasm of biting off more than we can chew. The only thing worse than having no customers is having so many customers that you cannot handle everyone.
At any given time, a company, or a person, or even a group of people can only satisfy so many requests depending on what you actually offer the client. Scaling your company could take time, and you could lose those overbooked customers. Does this ever happen? Yes? It’s been happening to humans throughout the ages.
You don’t have to look towards corporations to see this sad outcome of biting off more than you can chew. In Napoleon’s retreat from Russia, back to Europe, the Russian winter prevented supply wagons from getting to these retreating troops. Many of the men froze to death because they only had summer uniforms. And others died from thirst and starvation. When Napoleon finally retreated to the point where there was food and drink waiting for them, some of his troops actually ate and drank themselves to death, just trying to quench their hunger and thirst.
People still see this today in the form of accidental choking. The fact that I used when I was teaching CPR was, a person who chokes to death in a restaurant dies typically with a 1” x 2” piece of meat stuck in their throat. Checking out some facts and figures online, I found out that the National Safety Council tells us that the fourth leading cause of accidental death is choking. 5,051 people accidentally choked to death in 2015.
Taking more than you can chew is not good for people, and it is never good for companies. The good part of this is that you don’t want to sell to everyone anyway. You are marketing to people who need your product. If you provide a quality product, which unfortunately has only limited spaces, I would think that would play to your favor. Think about it.
Thank you for being with me today, I hope to be with you again tomorrow.
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