During our work lives, we learn to do many things. When we apply for a new job, We need to tailor our resumes to the specifics of the new job and the new company. Different companies will call the same type of work by other names. And each company will have its own set of values and principles that it works towards.
By utilizing each particular company’s vocabulary in your application and resume, you are narrowing the gap between you and that specific company. Being able to be seen in the light of the company’s words will help you be better recognized. Especially if a computer is screening the resume and applications initially because the terms the company uses are the ones their computer is looking To find.
I teach people to do this in the application and resume and during the interviews. Go over the company website and look at what they’re interested in and what they call things before that interview, and use those words during the interview. You could leave the interview room with an interviewer looking at another and asking ‘when did they work for us.’
When companies often have 200 or more applications, it is nice to be seen coming in as part of the team.