How We Market

Harvesting Your Crop

As people with ideas, we have more in common with farmers than we think. Farmers do not get paid to plant a crop. And, they do not get paid to grow a crop. Farmers only get paid when they reap their produce and sell it at a market.

I don’t know of many people who get paid for just having an idea. We don’t get paid for sharing the idea with others, or opening an office, or building something. We get paid when we take what we have developed in our markets and sell it to our customers. Only then do we receive compensation.

How we market, or what we do is vitally important. We can turn off customers as quickly as we can pique their interest if we are not careful in what we do. And, unfortunately, there is a lot of bad advice out there.

I once had a person from a significant training center, who told me that the way to create customers was to use click-bait to get everyone’s address I could. I was supposed to continue sending them letters to purchase my goods and keep the pressure up until they quit or I did.  I did not do this because I look at my clientele as friends.  I do not put undue stress on my friends.

I write blogs and articles, let people from around the world know what I am doing and how I can help.  I try to make my website, Facebook group, and blog available to as many people who wish to use them. Everyone is welcome. And yes, in the new year, I will be offering life coaching at reasonable rates. And although I will advertise, I will assure you that I will not pressure anyone. I only have so much work time in the day, and I want to work where I can make the most significant difference with my clients.

If you are interested in working with a Life Coach, feel free to contact me or look up my website:

Thank you for being with me today. I hope to be with you again tomorrow.

Author: Mike Balof

A retired Air Force Master Sergeant, Mike used to lay in bed at night and worry about what would happen if his plant closed or found himself without a job. One day his plant closed. Rather than panic and hysteria (OK, maybe a little) Mike found himself carried away on the adventure of his life. Mike started with the best job he ever had working at Home Depot. He spent 8 years working with job seekers at a local workforce center, helping them to find employment. He then started his own company developing courses, writing books and urging others to follow their own paths into the future. Mike holds a Master of Arts in Adult Education and Training and a Bachelor of Business Management, earned through the University of Phoenix and an AAS degree in Electronics Systems Technology from the Community College of the Air Force. Mike is a member of the Delta Mu Delta Business Honor Society.

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