What’s Your Story?



Do you make something for others? Do you build or design, do you blog or write stories? Do you show people how to do the things they want to do? Do you sell what others make? For whatever you do, are you noticed, and do you have an adequate number of people who follow you and purchase what you have to offer? If yes, that is very good. If no, there is one more question, why?

It is said if you build a better mousetrap, somebody will just create a better mouse. I am sure that since the invention of the Touchstone more than 5,000 years ago, some variation of that joke has made the rounds. And true enough, there is always somebody coming up with a new invention or a new way to do something.

If there is only one place someone can get something they absolutely need, that is the place utilized. If there are two or more places that can offer you whatever you need, you usually align yourself with an establishment that has the same thoughts and ideas that you do. You are looking for a company that has the best value and not just the lowest price. You’re looking for a friendly company that you can count on and the one who goes the extra mile for you.

Of all the companies that can meet your needs, how do you know which ones have the same thoughts and ideas as you? Which companies are a real value based on your needs and are friendly enough to go the extra mile? Often it is as easy as listening to their stories.

A good story is one that tells others why you do what you do. A good story gives examples of going the extra mile. A good story tells of others who you helped and what positive outcomes your work had for them. A good story is one with answers to the questions and concerns that a new customer may have. A good story should be short, concise, and to the point. And, if you and your story are going to be around a while, your company story has to be positive and genuine.

Here are some starters to consider:

  • What are you offering?
  • Who needs that type of a product?
  • Why do I need that product?
  • How does your offer help others?
  • Where would I find your product, and where would I use that product?
  • If I use that product what will it do for me?

The story does not have to be organized in this particular order.  You could also do it in a system of here is a problem, here is a cure, here are some testimonials, and do you have a problem like this we could help with?

The biggest takeaway is, if you want to sell something, people have to know that it exists and is worth purchasing.  If people are going to talk about your company, you need to give them a positive experience and a real reason to talk about it. And sometimes, you just have to start the conversation.

Thank you for being with me today. I hope to be with you again tomorrow.

Author: Mike Balof

A retired Air Force Master Sergeant, Mike used to lay in bed at night and worry about what would happen if his plant closed or found himself without a job. One day his plant closed. Rather than panic and hysteria (OK, maybe a little) Mike found himself carried away on the adventure of his life. Mike started with the best job he ever had working at Home Depot. He spent 8 years working with job seekers at a local workforce center, helping them to find employment. He then started his own company developing courses, writing books and urging others to follow their own paths into the future. Mike holds a Master of Arts in Adult Education and Training and a Bachelor of Business Management, earned through the University of Phoenix and an AAS degree in Electronics Systems Technology from the Community College of the Air Force. Mike is a member of the Delta Mu Delta Business Honor Society.

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