Researching a company before applying for a job or conducting business with them is crucial to understanding their values and culture. In researching the company, you will find its mission statement, memorize it along with company values, and anything else you see of interest.
Use their website and any articles you can find about them to better know their plans, what they advocate in their policies, and how others see them. Also, know what their customers think of their products.
Know what negative thoughts people have of them. You will not use this in the interview; however, knowledge is power.
By doing your research, you are ahead of all the other candidates who failed to do so. Being able to talk to the interviewers in their words will set you apart as someone who knows the company and wants to work there.
Author: Mike Balof
A retired Air Force Master Sergeant, Mike used to lay in bed at night and worry about what would happen if his plant closed or found himself without a job. One day his plant closed. Rather than panic and hysteria (OK, maybe a little) Mike found himself carried away on the adventure of his life. Mike started with the best job he ever had working at Home Depot. He spent 8 years working with job seekers at a local workforce center, helping them to find employment. He then started his own company developing courses, writing books and urging others to follow their own paths into the future.
Mike holds a Master of Arts in Adult Education and Training and a Bachelor of Business Management, earned through the University of Phoenix and an AAS degree in Electronics Systems Technology from the Community College of the Air Force. Mike is a member of the Delta Mu Delta Business Honor Society.
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