Building A Personal Brand and Online Presence 

You want to be noticed for your brand and presence online today. Your brand is how the world views you. We rely more on the internet to connect and conduct business. Everyone from friends to hiring companies will be looking at your social media, website (if you have one), and anything else you may have put on the internet. Make sure that what you have on the internet is what you want people to see and think of you. 

Here are some tips on building a solid personal brand and online presence: 

  1. Identify what makes you different from others. What are your unique skills and strengths? What do you have to offer that others do not? 
  1. Once you have shown your unique strengths and skills, you can develop your brand, including a clear and consistent message that communicates who you are and what you stand for. 
  1. Having a website is an effective way to establish your online presence. Make your website easy to navigate, visually appealing, and highlight your skills and expertise. 
  1. Creating content is essential to establish yourself as an expert in your field. It can include blog posts, videos, podcasts, and social media 
  1. Engaging your audience is vital for building a robust online presence. It includes responding to comments and messages and participating in online communities related to your field. 

Building a personal brand and online presence does take time and effort, and it is well worth it in today’s digital world. Follow these tips to establish yourself as an expert in your field and stand out. 

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Author: Mike Balof

A retired Air Force Master Sergeant, Mike used to lay in bed at night and worry about what would happen if his plant closed or found himself without a job. One day his plant closed. Rather than panic and hysteria (OK, maybe a little) Mike found himself carried away on the adventure of his life. Mike started with the best job he ever had working at Home Depot. He spent 8 years working with job seekers at a local workforce center, helping them to find employment. He then started his own company developing courses, writing books and urging others to follow their own paths into the future. Mike holds a Master of Arts in Adult Education and Training and a Bachelor of Business Management, earned through the University of Phoenix and an AAS degree in Electronics Systems Technology from the Community College of the Air Force. Mike is a member of the Delta Mu Delta Business Honor Society.

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