Researching Potential Employers and Company Culture 

When looking for a new job, looking at the company culture is always good. Some companies are lax in dealing with work or people issues and how the work gets accomplished; some are very heavy-handed. Finding a company close to your work ethos will give you a better fit.  

When researching a company, visit their website and social media pages. You can learn about their mission, values, and the products or services they offer. You can also find information about the company’s history, leadership team, and the latest news or announcements. 

Another way to research a potential employer is to read online reviews and ratings from current and former employees. Many employment websites offer employee reviews and ratings, providing valuable insight into the company’s culture, work-life balance, and management style. Look for trends and no single views. 

Networking is the best tool for researching potential employers. talk with current or former employees and ask about their experiences working for the company. Also, attend industry events and expos to meet employees or executives from the company and learn more about their culture and values. 

The more you can talk with company management, the better the feeling you will have in deciding if you are a good fit or not.  

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Author: Mike Balof

A retired Air Force Master Sergeant, Mike used to lay in bed at night and worry about what would happen if his plant closed or found himself without a job. One day his plant closed. Rather than panic and hysteria (OK, maybe a little) Mike found himself carried away on the adventure of his life. Mike started with the best job he ever had working at Home Depot. He spent 8 years working with job seekers at a local workforce center, helping them to find employment. He then started his own company developing courses, writing books and urging others to follow their own paths into the future. Mike holds a Master of Arts in Adult Education and Training and a Bachelor of Business Management, earned through the University of Phoenix and an AAS degree in Electronics Systems Technology from the Community College of the Air Force. Mike is a member of the Delta Mu Delta Business Honor Society.

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